11/08/2016

TRIUMPH scoops 1st and 3rd positions in SA Pirelli Bike of the Year 2016!

The last weekend of July saw 14 journalists evaluate the 15 finalists in the 4th South African Pirelli Bike of the Year competition. Competition was stiff and consisted of a wide range of motorcycles that have made their way to showrooms in the last year. Most major brands were represented in the line-up, these consisted of the - BMW R1200RS and S1000XR, Ducati’s Panigale 959, XDiavel and Multistrada Enduro, Harley’s Low Rider S, Honda’s NC750X and Africa Twin DCT, Husqvarna’s 701 Supermoto, Kawasaki’s ZX10-R, KTM’s 1290 GT, Triumph’s Explorer XCA and Thruxton R, Victory’s Magnum and finally Yamaha’s MT10.

The evaluation took place in the scenic Mpumalanga area which is often described as biker’s paradise due to the abundance of brilliant riding roads in the area. Judging is based on a number of criteria but Dave Cilliers of zabikers.co.za sums it up well as follows: “This is not about what bike I as a judge personally favour. It is about which bike, when compared to its peers, significantly raises the bar. Practicality, price, desirability, performance, and ease of operation all play a part to a lesser or greater degree. For example, you cannot accuse the ZX10 or Panigale of being impractical when function is their sole reason for being”.

The awards evening was held on the 2nd of August in Johannesburg. After achieving a 3rd in 2013 (Daytona 675 R) and a 2nd in 2015 (Tiger 800 XCx) it was finally Triumph’s turn to take the no. 1 position with the Thruxton R, ahead of Honda’s very popular Africa Twin DCT. To round of a sweet victory, the Explorer XCA took 3rd position.

Arnold Olivier – Brand Director for Triumph South Africa accepted the award and had the following to say: “This is great news for us in South Africa as the number of journalists involved and the media exposure achieved over the various disciplines of media platforms is considerable, having been calculated at R7,5 million ZAR. As this media exposure is not just restricted to motorcycle media, it is also positive for motorcycling in general, whilst increasing Triumph brand awareness goes without saying.”

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